By Peter J Moore Your Florists business website is only as good as its content and its usability. Without a well-thought out design and plan, your site is not likely to generate sales for you and your site will be just another one of millions. It needs to give you an identity which is unique …

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By Debra Cary Here are ten very profitable tips to get a flower shop off and running. A business of any kind takes much hard work and patience to get established in your community. Every little way to keep your name out there will help. Just always be honest, friendly, and genuine in your business …

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By Karen Marinelli Goals/Overview The telephone and counter sales person is a key element of your successful retail flower shop business. When Florists ask me for help with their business, the starting place is almost always a sobering look at look at the Profit and Loss Statement. We boil it down to the most basic …

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By Lynn Angelone Several decades ago, being a florist required fairly little technical know-how. You needed to be able to operate a cash register (an old-style one that just added up prices, not one with a bar scanner and internet connection) and be able to use a multi-line phone. Today, however, things have greatly changes. …

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By Melanie C Turner Brand identity is perhaps the number one important thing when it comes to starting a business. Companies rely on their public image to communicate a certain level of professionalism, achievement, and success in order to gain new customers, and solidify their existing customer base. There are many ways to go about …

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